Task: SAVINGS GOALS
Type: CONCEPT DEVELOPMENT
Role: UX DESIGNER + EXPERIENCE LEAD
Duration: FALL 2020 - SPRING 2021
Based on studies a lot of people live their lives from paycheck to paycheck, without any means to prepare for unpredicted expenses or even potential unemployment. The common mindset seems to be, that in order to save one would need to set aside a large sum each month.
The challenge was to find ways to inspire and educate Nordea's customers to start saving, even with a small sum. In other words, how to encourage and enable customers to increase their financial well-being through short, mid, and long-term savings?
The savings goal concept consists of X elements
Help the customers visualize their savings goals. By letting the customers see their emergency fund or beach getaway every time they log in, they are more likely to stay motivated to save for them. ...
Desk Research - looking at neo-banks in UK and US
Survey internal in Nordea