Name: NORDEA MOBILE
Type: APP DESIGN
Role: UX DESIGNER 
Duration: FALL2017 - SPRING2021 

Executive summary

As the Design Lead for Nordea’s savings and investment experience in their mobile app, I was responsible for ensuring the app was accessible and user-friendly, particularly for customers without deep investment knowledge. The goal was to create a simple, streamlined experience where users could stay in control of their long-term finances without being overwhelmed by complex data. This involved transforming early designs into actionable concepts and aligning them with Nordea’s business strategy.

 Design challenge

The challenge was to make long-term savings and investment accessible for the everyday customer, especially those without an in-depth understanding of investing. We needed to design an app experience that would allow users to manage their savings effectively and easily, without the need to spend hours on financial education. 

 Design solution

The design solution focused on creating an intuitive, non-intimidating mobile experience that allowed users to stay on top of their long-term savings and investments quickly and effectively.

OVERVIEW

GLANCE AND GO

The overview screen presents the most important financial data in a simple, digestible format, so users can check their long-term savings at a glance and feel in control, without needing to understand complex investment details

DATA SWITCH

NO OVERLOAD

Recognizing that investments come with a large amount of data, the app features a "Data Switch" to keep the user experience clean. It allows users to toggle between a simplified view and a more detailed version, ensuring that data doesn’t overwhelm them.

EMPTY STAGE

GET STARTED

For users who may be new to investing, the empty stage prompts them to take the first step with minimal effort, showing them their potential investment opportunities with a simple click. This approach helps guide beginners toward starting their investment journey with confidence.

SEARCH AND INSPIRATION

STEP-BY-STEP

The search function allows users to easily find what they’re looking for, whether they’re beginners or more experienced investors. The app supports different levels of financial knowledge and helps users navigate their options step by step.

 Process / Impact
 

 Throughout the design process, I worked closely with product managers and engineers to ensure the designs aligned with Nordea’s broader business strategy while maintaining a strong focus on user-centricity. The result is an intuitive, scalable solution that makes managing long-term savings and investments accessible for a wide range of users, regardless of their financial expertise.

By focusing on simplicity, clarity, and user engagement, we successfully created a mobile app experience that empowers users to manage their savings and investments effectively, all while keeping the experience approachable and easy to use.