Task:   Topdanmark App
Type:   App Design
Role:   UX Designer + Experience Lead
Duration: FALL 2021 - SPRING 2022 

 

SUMMARY

Design lead for designing and conceptualizing a mobile app for Topdanmark's customers. 

Topdanmark_hero
designChallenge

 

Making the savings and investment area relevant and accessible for the customers who don't have a deep investment knowledge and want to stay on top of their long-term finances without spending hours on understanding the subject. 

 

designSolution

 

 

Provide a simple overview and at the same time make handling of long-term savings quickly and effectively without too much personal effort.

Information architecture

Cover all needs

The overview screen highlights the numbers that are important for you so you can be in control of your long-term savings without being an expert.

PROFILE

FEEL SAFE

Investments contain a pretty big load of data. Data switch keeps the experience clean and straightforward while all data is still accessible.

Betalingsoversigt_item

SERVICES

GET STARTED

Utilizing the empty stage to help users without any deep investment experience to see their investment potential in a simple click. 

SERVICES & INSURANCE STORE

COVER ALL NEEDS

The service section is a mix of third-party services and an insurance store. All your insurance needs will be covered by the service section.

MobileScreens
design_Process

 

Close collaboration with developers 

build test learn setup. 

Other projects

Behaviour typesUser Research

Savings GoalsConcept Development

Onboard non-investorsDigital Strategy

Nordea MobileApp Design

Automated savingsConcept development