Task: Topdanmark App
Type: App Design
Role: UX Designer + Experience Lead
Duration: FALL 2021 - SPRING 2022
SUMMARY
Design lead for designing and conceptualizing a mobile app for Topdanmark's customers.
Making the savings and investment area relevant and accessible for the customers who don't have a deep investment knowledge and want to stay on top of their long-term finances without spending hours on understanding the subject.
Provide a simple overview and at the same time make handling of long-term savings quickly and effectively without too much personal effort.
Information architecture
Cover all needs
The overview screen highlights the numbers that are important for you so you can be in control of your long-term savings without being an expert.
PROFILE
FEEL SAFE
Investments contain a pretty big load of data. Data switch keeps the experience clean and straightforward while all data is still accessible.
SERVICES
GET STARTED
Utilizing the empty stage to help users without any deep investment experience to see their investment potential in a simple click.
SERVICES & INSURANCE STORE
COVER ALL NEEDS
The service section is a mix of third-party services and an insurance store. All your insurance needs will be covered by the service section.
Close collaboration with developers
build test learn setup.
Other projects
Behaviour typesUser Research
Savings GoalsConcept Development
Flow - connecting fast money and slow moneyDigital Strategy
Onboard non-investorsDigital Strategy
Nordea MobileApp Design
Nordea Online BankingWeb Design
Automated savingsConcept development