Name: MARKET OVERVIEW
Type: WEBSITE DESIGN
Role: UX DESIGNER 
Duration: SPRING2025 

Executive summary

Market Overview (Markedet i dag) is a section on Jyske Bank’s website designed to give customers a clear and trustworthy overview of the financial markets, while still allowing them to explore indices and individual securities in more detail. I worked end-to-end on the design, from early concepting and interaction design to alignment with stakeholders. The solution balances quick market insight with deeper access to complex financial data and is designed as a scalable foundation for a more seamless investment experience across jyskebank.dk and Jyske Bank's Online Banking.

 Design challenge

Financial market data is inherently complex, fast-moving and easy to misinterpret. The design challenge was therefore not to simplify the markets, but to structure and present information in a way that supports understanding and confident decision-making.

Key challenges included:

• Presenting large amounts of market data without overwhelming users
• Supporting both overview-seeking and detail-oriented behaviours
• Ensuring the experience works equally well across desktop and mobile
• Creating a foundation that could later connect seamlessly with Online Banking

 Design solution

The solution was structured as a layered experience, allowing users to move naturally from overview to detail. The entry point provides a high-level snapshot of market movements, trends and key indices. Information is prioritised to surface what matters most at a glance, while still allowing users to explore further.

GRAPH INTERACTION

READ THE MARKET

The graph interaction helps users quickly understand market movements without requiring deep financial knowledge. By focusing on clarity, scale and context, the graphs support exploration of historical development while avoiding visual noise.

INDEX DETAIL PAGE

DIVE DEEPER

Index detail pages provide a structured way to explore broader market developments. Key indicators and numbers are presented in a clear hierarchy, allowing users to move naturally from overview to deeper insight. 

EQUITY DETAIL PAGE

WHAT MATTERS

Equity detail pages balance depth and clarity when presenting information about individual stocks. Essential data is prioritised, while supplementary details are progressively revealed. This supports informed decision-making without overwhelming the user.

PRESENTING COMPLEXITY ON MOBILE

MOBILE FIRST

On mobile devices, complex financial information is prioritised and broken into manageable steps. Progressive disclosure and clear hierarchy ensure readability in constrained spaces, enabling confident engagement with market data on the go.

 Process / Impact
 

I worked end-to-end on the design, from early exploration and concepting to interaction design and alignment with product, engineering and compliance. The process was characterised by close collaboration with domain experts and continuous evaluation of information hierarchy and interaction patterns, ensuring that complexity was managed rather than hidden. Through iterative refinement, the solution established a coherent and recognisable entry point to market information on jyskebank.dk, enabling users to move seamlessly from high-level market overviews to detailed insights.

The result is a scalable foundation that supports clearer understanding and more confident engagement with market data, while preparing the experience for future integration with Jyske Bank's Online Banking